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Technical SEO
What is Technical SEO and Why is it Important?
Technical SEO is the process of making sure your website complies with search engine standards so it can be easily crawled and indexed. Assessing your website's present SEO and identifying the areas that require improvement for a flawless online experience is the primary objective of a technical SEO audit.
The needs of users have evolved significantly over time, as have search engines' capabilities. Global smartphone users currently number about 3.5 billion, according to Statista. Google released an algorithm update that gives site speed and mobile friendliness more weight when ranking web pages, in response to the dramatic increase in smartphone usage.
These days, Google may penalize websites with shoddy structure, sluggish page loads, and erratic redirects. These technical SEO problems could cause a sharp decline in search rankings and organic traffic if left unchecked. With almost 35 percent of clicks going to the top organic search results, a drop in ranking could be disastrous for your company.
Technical SEO: Your First Step in Creating a Better Search Experience
Pay Per Click advertising (also known as PPC or CPC) is one of the best ways to drive immediate results through online marketing campaigns. It allows clients to allot a specific monthly marketing budget for their online ads that are extremely targeted, continually monitored and highly optimized.
Ensuring optimal user experience is the primary objective that drives algorithmic modifications. In order to accomplish this, you must have a thorough understanding of technical SEO, including what it means and how to use SEO technical audit to make sure your website complies with search engine requirements and industry standards.
Technical on-page SEO consists of a number of elements, including content quality, XML sitemap status, robots exclusion standard (robots.txt), site performance, and Accelerated Mobile Pages (AMP). The performance of your website on the internet depends on these elements. Google states that a website load time of 10 seconds can raise the bounce rate by 123 percent. Customers' satisfaction might drop by 16 percent, page views can drop by 11 percent, and conversion rates can drop by 20 percent with every second that a mobile page takes to load.
Don't wait till your site experiences negative SEO effects due to technical SEO concerns. To save time and money down the road, invest in technical SEO for WordPress, eCommerce, and other content management systems (CMS) now.
To learn more about technical SEO for WordPress and its importance for your company, set up a call with one of our technical SEO consultants.
Improve Your Search Rankings Without Adding Any New Content
In order to increase the profitability of your website, you need to keep up with the most recent technical on-page SEO strategies and algorithm changes in this cutthroat digital environment. Your web pages can be structured for search engine spiders and online visitors alike if you know what technical SEO is and what it requires.
Technical SEO involves the following processes:
- Running a crawl error report
- Eliminating duplicate content
- Auditing preferred domain
- Improving metadata
- Checking HTTPS status codes
- Checking broken links
- Creating an XML sitemap
- Implementing Secure Sockets Layer (SSL)
- Increasing site speed
- Utilizing robots.txt
- Optimizing website for mobile
- Auditing redirects
- Performing a Google site search
- Among others
We understand that navigating the complex requirements and processes of technical optimization SEO on your own while managing your core business operations can take a toll on your time, money and resources. That is why our technical SEO consultants are here to help you.
Does your website’s technical on page SEO functionality hinder your organic search performance? Let our technical SEO company do the hard work for you. Entrust your SEO technical audit and optimization with Thrive and realize your growth potential.
Technical SEO Services
Create Actionable SEO Strategies for A Winning Online Campaign
- TECHNICAL SEO AUDIT: We do a thorough technical SEO audit to find and address any technical SEO problems with your website. Important checkpoints such as crawl problems, indexation, mobile performance, internal link structure, page speed, XML sitemap, robots.txt, and site architecture are covered by the audit. We create both short- and long-term solutions to enhance your website's user experience and raise your Google ranks using the analytics data.
- COMPETITOR ANALYSIS: Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile. These processes allow us to create strategies that will provide you with a distinct advantage in your respective niche market.
- META DATA ANALYSIS: Improve your online visibility and gain more traffic with meta tags that effectively describe your page content to web visitors and search engines. Thrive performs technical SEO for WordPress, which involves analyzing and optimizing your meta descriptions, title tags, meta keywords, alt attributes and robots tags. In this way, we ensure no misused metadata could severely harm your SEO performance.
- IMAGE OPTIMIZATION: Large images slow down your site performance and drive away page visitors. Reduce your site load time and attract more customers with technical SEO for eCommerce. Our specialists choose the right file format, optimize your alt attributes, reduce the file size of your images, utilize image sitemaps and maximize image optimization plugins.
- SPEED OPTIMIZATION: Page speed affects your ranking and, more importantly, your customers’ online experience. Our technical SEO specialists enable file compression to reduce the size of your CSS, JavaSCript and HTML files. We also optimize your code, reduce redirects, leverage browser caching, utilize content distribution networks (CDNs) and improve server response time.
- STRUCTURED DATA MARKUP: Make it easier for search engines to crawl, interpret and display your content using schema markup. We highlight your page elements, assign data tags, create the HTML and add the schema markup to your page. Our team utilizes Google’s Structured Data Testing Tool to test your markup and diagnose any issues.
- KEYWORD RESEARCH: Keyword research is the blueprint of your digital marketing strategy. Get insights into current industry trends and consumer behavior and ensure appropriate keyword usage throughout your website. Our SEO specialists study your niche and perform technical SEO audits to determine your keyword rankings and optimize your web pages with high-performing search terms.
- BACKLINK ANALYSIS: Technical SEO for eCommerce and other platforms can help you better comprehend the online authority and search ranking potential of your website. To make sure you get inbound links from trustworthy, high-authority websites, our staff does backlink studies. We analyze the site authority of the referring domains, calculate the social share magnitude of the linking pages, and identify your referring domains using a variety of backlink data sources.
- PENALTY RECOVERY: Black-hat technical SEO for WordPress or algorithm modifications may result in Google penalty. Our SEO specialists use Google Search Console to determine the kind of penalty that applies to your website, evaluate your backlink building tactics, and fix variations on Google-crawled original web pages and content to assist you in recovering from a penalty. We verify the functionality of each of your redirects as well.
- WEBSITE MIGRATION: Migrating websites is a delicate process. Create a solid migration strategy to prevent losing important traffic. We carry out SEO-friendly website migrations, which include tracking traffic and rankings, managing 404 pages, removing duplicate content, updating internal links, mapping all modified URLs from the old site to the new domain, and measuring analytics performance.
Boost Your Website Performance and Generate More Organic Traffic
Technical SEO for WordPress and other CMS is critical to online success. With the right technical optimization SEO strategy in place, you can flag up website issues, take immediate action to resolve them and ensure all SEO elements are working properly. Leverage our SEO services to your advantage and achieve profitable long-term growth. Here’s what you can expect when you partner with our technical SEO company:
- In-depth Website Audits Your website's performance is a result of different variables working in unison. At Thrive, we perform comprehensive site audits for your technical SEO, paid campaign, conversion rate optimization (CRO), backlink profile, analytics, and competition. In this way, we make business decisions backed by data and research.
- Technical SEO Specialists Our team is composed of Google-certified SEO specialists who oversee your project from assessment to completion. We identify, plan and execute data-driven technical SEO recommendations and maintain up-to-date knowledge of industry trends to ensure our services deliver results.
- Full-Service SEO Solutions Future-proof your website and bring higher close rates with SEO solutions tailored to your branding. We provide technical SEO services for eCommerce, Shopify, franchises, Amazon, and local businesses. Our team removes anything that slows down your website performance, optimizes your page content, and humanizes your brand to appeal to both search engines and online users.
- Analytics and Reporting Keep track of your SEO campaign performance and stay on top of all your online activities. Our team leverages analytics to gather actionable insights and obtain your desired results. We also provide regular consultations, email updates, and monthly reports, so you are aware of your marketing strengths, weaknesses, and opportunities.
- Goal-Oriented Web Strategies During our initial consultation, we determine and analyze your current campaign status, marketing objectives, and expectations. In this way, we ensure all our technical SEO tactics are aligned with your goals. Our team also leverages multiple distribution methods to increase your site's leads and traffic.
- Proven Track Record Our technical SEO company has partnered with hundreds of companies across the U.S. to help improve their digital presence. We were able to identify and fix multiple recurring site issues by performing thorough SEO technical audits and implementing results-driven SEO strategies. Discover more about the quality of our technical SEO services straight from our clients.
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