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Content Writing Service
Many businesses struggle to acquire momentum for their brand and stay ahead of the curve as more companies move to online marketing and compete on digital platforms. Through excellent content authoring and continuous content marketing efforts, you may demonstrate your industry knowledge and soar above this crowded digital marketplace.
Content writing is the process of brainstorming ideas and creating website content that adheres to search engine optimization (SEO) standards. To best reflect their company or services, websites require high-quality SEO content. If you want your site to reflect your favorable brand image and help you meet your sales targets, you must create descriptive, unique, intelligible, and SEO-friendly content.
SEO Content Writing vs. SEO Content Marketing
SEO content writing
After you've finished creating website material, the following step in your content strategy is to promote it through the appropriate channels. This is where SEO content marketing enters the picture.
SEO content marketing
A well-defined digital content marketing plan makes it easy to assess the efficacy of your content generation approach and find areas for improvement.
Content Marketing
Your online content impacts the way your prospects and customers find, think, and feel about your brand. Creative, innovative content combined with Search Engine Optimization and Social Media best practices is a killer combination that makes your business easy to find and attracts, then engages your target audience. Our Content Marketing service puts your brand in front of prospects, then convinces them to take your desired action by catering to their needs and solving their pain points through highly targeted, creative, top quality digital content.
Content Marketing Strategies & Services
Content marketing is one of the most important aspects of effective integrated digital strategies and services, and it’s changing the face of SEO and Social Media as we know it. According to TMG Custom Media, 90% of consumers find custom content useful and 78% believe that organizations providing a custom content strategy are interested in building good relationships with them. Additionally, because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that content marketing agency.
Powerful content marketing for digital inbound marketing strategies can come in many forms including blogs, infographics, video, eBooks, slide shares, whitepapers, images, and more. More brands are using content marketing to engage their audience and build trusting relationships. Great custom content shows a brand’s customers that they are experts in their field and care about educating and entertaining them.
- 01Research. Once various forms of content are determined, the research begins! IMI takes full control of this process and performs all necessary research on the selected topics. The level and involvement of the research process depends upon the complexity of the topic and availability of information. The research material is then used to tell a story that will impact the audience.
- 02Content creation. Once we have compiled all of the material we work with the client to design and create the content. Design intensive content such as infographics, animation, or images is handled by our creative team in collaboration with the client. Other types of content like blogs, articles, eBooks, and whitepapers are created by our research and writing teams.
- 03Influencer outreach. We don’t just leverage our clients’ existing social media and email audiences. One of the most important and time intensive elements to content marketing is influencer outreach. We use both traditional PR outreach efforts combined with the use of our software to identify and build relationship with influential bloggers, journalists, and citizen journalists.
- 04Promotion. Other than creating the best content possible, promotion is of course the most important aspect of content marketing. Promotion is an ongoing effort that leverages the work we do during the outreach phase of the project. Content promotion can occur through almost any digital marketing channel available including social media, blogger outreach, email marketing, paid search, and display.
- 05Measure. No digital marketing strategy would be complete without multiple forms of measurement. Using multi-channel analytics, we can track content promotion efforts on many levels including social share reach, direct and referral traffic, and even view through conversions.