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Online Display Advertising & Media Buying Services
Internet Marketing Inc. designs and executes online display advertising campaigns that deliver exposure, traffic and conversions. Whether your objective is to generate leads, sell products or simply expose your brand, the Wierdo Display Advertising team uses our unique strategic methodologies to identify the most effective combination of websites and ad networks to accomplish your online marketing goals. Once identified, Wierdo’s display advertising team leads extensive negotiations to obtain the best pricing possible, ensuring that client ROI objectives are achieved throughout the buying process.
With our services, you will receive all of the resources you need to take your display advertising campaigns from concept to implementation including creative designers, ad copy and messaging specialists, and multi-channel attribution analytics experts. Our analytics and technology platforms help us track every penny you spend on display ads in order to meet and exceed your return on ad spend goals.
Once our client campaigns are launched Wierdo utilizes robust analytics packages and A/B testing to consistently monitor and optimize banner performance. We have a powerful creative team that is skilled in designing conversion friendly rich media with fast turn-around times. We also implement DoubleClick DART ad serving technology to provide third party verification of traffic, centralized reporting, and creative management.
Multi-Attribution Analytics for Display
At Wierdo, we take your Display ad campaigns to the next level by using sophisticated multi-attribution analytics to determine which media elements are contributing to the eventual conversions. Our attribution platform, through proprietary fingerprinting technology, has the ability to track a user indefinitely and across multiple machines. We know when they were initially introduced to your brand, how they have navigated to the site since that initial introduction, and which media contributed to the conversions.
Ad Networks and Direct Buys
After an in-depth discovery process and extensive market research, Wierdo will identify the best websites and ad networks to use for each campaign. Within the websites we can determine whether to use a “run of site” strategy or identify specific channels within the sites to target. We also use networks that have retargeting capabilities within the network.
Retargeting
Wierdo also offers retargeting which is a powerful way to remarket to users that have already visited your website. Wierdo’s retargeting partners have the most robust networks and solid reporting capabilities. Read More…
Glossary of Digital Media Terms
We have provided some important digital media terms to further explain how we approach this important service. Click on the link to review a list of important digital media terms and definitions.