It’s About Trust

There are many factors that today’s Search Engines take into consideration when rating your inbound links. It’s not a simple case of more volume equaling more value. Some of the aspects considered include:

• the reputation or “Trust” value of sites linking to your web site
• theTheme or Relevance of sites linking to you
• Qualityand Value of accompanying content
• the “Anchor Text” (the words that the link is embedded behind) in links to your site

Search Engines use a complex set of criteria known as an algorithm to rank web sites. This computer code takes into consideration on-site and off-site factors collected by the robots or spiders. Data is then assembled, collated and evaluated in order to come up with a Page Score or Rank. This process is how search engines determine the order of sites to present when a user types in queries like “best digital camera” or “New York hotel near Wall Street.”

Quality and Relevance

All things being equal, when two web sites have similar structure and content, the site with the best link profile is most likely to be served up first. Note that we wrote “best link profile” not “most links”. Some time ago, a site with the “most links” would have won out, regardless of the type of links. However, today the focus is on relevance, quality and trust. Search Engines may be blind to images, they are not blind to webmasters who attempt to manipulate their algorithms. They are continuously making updates to their systems to filter out any sites that are attempting to “fudge” a Search Engine’s results.

Over the years our SEO experts have developed relationships with hundreds of web sites and web masters, across a wide range of subjects and industries. Each site is happy to link to the trusted, on-theme and relevant web sites of our clients using a recommended range of anchor text variations. A relevant subset of this database forms the core of an Inbound Link Building campaign.

Research, Research and More Research

Our next step is to add to this core through strategic research of your market to identify opportunities. This includes sites from your suppliers, industry associations, local businesses and trusted on-theme reference sites, as well as competitor web sites, which are likely to be open to linking to your web site. Typically we prefer to develop one-way inbound links, though there are some instances where opportunities to exchange links with highly relevant and trusted websites can form a small part of the plan.

Our link development experts contact our sources personally, to provide a site description, preferred anchor text and other link details needed to secure your site the most valuable inbound links.

Hare or Tortoise

Acquiring high quality links requires persistence, patience and expertise. Search Engines also set the pace of how quickly they recognize these links. Adding too many links too quickly can result in a Search Engine ignoring the links and even penalizing your web site and dropping it from their index. So it’s essential we work with the Search Engines, not against them. There is no link building “quick fix” and anyone who promises to achieve “a page one listing for high volume keywords in a month for $49.95 through adding 1000 links” to your web site is lying and you are taking on a substantial risk that could impact your visibility and revenue.

Yes, there are some short term results that can be achieved through “black hat” or lower quality Link Building techniques. However you run a high risk of having your website banned from search engines such as Google, Yahoo or Bing. When that happens your online revenues will diminish along with your web site visibility, which can be detrimental to your business. This is why at Wierdo we provide the best services that will provide the best results your business well into the future.

It Is Meant To Be Difficult

Search engines want link building to be a difficult and time consuming task. It is a crucial part of their quality assessment of your website. So, if someone offers you link building services that sound too good to be true, it probably is. We know how hard genuine link building really is, but it is the key to long term success online.

Our link building activities are conducted as part of our overall comprehensive SEO strategy, either as part of a Custom SEO Consultancy or as a key component in our SEO Packages. Our Digital Analysts work to secure high quality, on-theme links from authority websites that are specifically relevant to your own website. Effective link development activities are a challenging and demanding task but, when effectively and strategically managed link building will contribute to the uplift in your Search Engine Visibility which means more qualified traffic to your site, increasing revenues.